|Home | Join CESJ | firstname.lastname@example.org|
|3 Other Places To Go To Network 5 Tips For Increasing A Simple Approach To Us Education Abcs Of K12 Critical Thinking Abraham Lincoln On Change Learn How To Predict Artificial Pancreas Awaiting Fda Approval For Clinical Asian Lady Illussions Of America Availing Vouchers And Social Responsibility Bob Beaulaurier Gives Tips To Ceos Careers In Sociology Cbc Investigates Nonprofit Spending Characteristics And Responsibilities In Social Do You Have Any Worthy Don’t Just Teach Students Essential Education An Initiative For The Adult Experience The Convenience That Online Education Fair Trade Another Way Of Selling Finding Your Blogging Niche Idea How Email Marketing Can Help How To Choose A Market Research Ismaili Society Bombay Judge Mathis As A Role Lofty Matters The Age Of Transparency Media And Technology In Political Movie Reviews An Education Multicultural Education In Your Classroom No Life Insurance How Will Online Driver Education Vs In class Online Senior Dating How To Make Overview Of Learning Methodologies Private Education Promotional Gifts Help To Impress Provide For Your Family In Life Psychology Continuing Education Classes Psychology Continuing Education Courses Qsi Is A Specializing Reading Fluency Activities Are Critical Social Work Fulfilling The Unexpressed Student Voice Teach Critical Thinking Skills To Children Term Papers On Findings Differential The Future And Business Development The Importance Of A Quality Christian The Importance Of Debt Education The Myth Of Social Justice Twitter Marketing Is It Easy What The Internet Generation Needs From Who Runs Public Opinion Your Resume Education Section Top Or Bottom|
Cbc Investigates Nonprofit Spending On Private Fundraisers
Have you ever heard this saying: "There are lies, damned lies and statistics?" That was Mark Twain. It came to mind after reading an article published by the CBC, called "Charities Paid $762M to Private Fundraisers." The article reported on an investigation conducted by CBC into "your charity dollars," particularly the amount of money that goes to private fundraisers.
While the CBC certainly didn't lie in the article, they did manage to paint a very grim picture of the entire nonprofit sector in Canada using a few shocking examples of overspending.
The article starts out with a broad statement about all charities in Canada: "Canadian registered charities paid $762 million to third-party fundraisers between 2004 and 2008," but then focusses entirely on a few who spent ridiculous amounts of money on external fundraisers, leaving practically nothing for their causes.
The article states that CBC "found examples in nearly every province in which local, provincial and national charities for years spent upward of 70 or 80 per cent of their revenues to pay the companies that organized their fundraising drives." Here are the three examples they give:
* The Alzheimer Society of Saskatchewan, which paid $96,849 for a campaign that raised just $95,812.
* The Children's Leukemia Research Association Canada, which raised $4.2 million over the last four years, but paid $3.2 million of that to its external fundraiser.
* Nova Scotia Crime Stoppers, which raised $2.8 million between 2003 and 2009 ” of which $2.2 million, or 79 per cent, went to pay its fundraiser.
What the CBC fails to make clear in the article, however, is the small percentage of charities that these examples represent. If you look closely at the statistics and do a quick calculation, you realize that the CBC is not talking about the majority of charities in Canada. They are not even talking about 10% of charities. What they are actually talking about is a miniscule 0.2% of charities. So, the story is actually a good one “ that 99.8% of charities spend responsibly and do a lot of good with that money. But the article is very misleading. Because of the way the facts are presented, the message that we take away is a bad one.
Also misleading is the comparison between what charities spent on private fundraisers and what they earned, as pointed out by the AFP: The article compares what charities spent in four years ($762M) with what they earned in just one year ($8.2B). At first glance, those numbers are shocking, but if we get the comparison right, what we are actually looking at is $762 million used to raise something more like $32.8 billion, which is not at all shocking. It's just the cost of raising money.
Unsurprisingly, the CBC investigation and article has fuelled a lot of debate and backlash. The article itself has to date received 869 comments. Soon after publication, the Association of Fundraising Professionals released an official response to the CBC, and both the Canadian Red Cross and Crime Stoppers have replied defending their spending.
It's unfortunate, but articles like this have given donors a bad taste in their mouths and they are going to become more inquisitive about how funds are used. It is your job now to separate yourself from these bad examples that make it into the media. Be prepared. Be transparent. Show donors exactly where funds are going.
CESJ is a a Special Interest Group (SIG) of the American Educational Research Association (AERA)